Watch our 2024 Kickoff event to hear our strategy.
Our strategy has been to help people with “middle dollar” resources
make political donations that have impact.
We encourage people to develop the habit of giving early + strategically. Creating political change requires a predictable flow of resources to both candidates + groups. Much political giving is concentrated in the final month of an election year when it is less useful. One of our advisors, a former Congressman, estimated that donations received early in the cycle are four times more valuable than those received in that final month.
We identify + solicit support for candidates in races that will affect the balance of power in Washington. Retaining a Democratic governing majority in the House + Senate is critical to filling government’s role in protecting + enhancing the lives of everyone who lives here, especially the most vulnerable.
To choose candidates, we study:
• the demographics + voting history of districts and states
• the financial positions of candidates + their opponents
• the fit of the candidate with the district in which he or she is running.
Our primary criteria have been
the strategic importance of the race + the viability of the candidate
rather than issues-based litmus tests.
Our approach to picking voter empowerment groups is based on our analysis of the political landscape + the barriers to full voter participation. Through our own research + in consultation with America Votes, the Rural Democracy Initiative, the Movement Voter Project and other advisors we have chosen groups that are most effective in addressing issues in key regions of the country.
"I’m already hooked on FM... it is one of the few things that has benefited from the pandemic, as with zoom we get to meet and listen to many of the candidates we are supporting from around the country and see 300-500 hundred of our like-minded friends." PAM, MA
“Small-dollar donors are going to be the most important constituency on the Democratic side. They are your top supporters…the same folks who are marching, who are protesting, who are calling their representatives, who are going to tell their friends about your campaign, who will show up at your office and go canvassing.” ERIN HILL, EXECUTIVE DIRECTOR, ACTBLUE