Engage Voters Online
Most voters get most of their news online from non-traditional sources. The groups in this fund are working to engage and activate voters who use trusted online messengers fighting propaganda and creating and amplifying pro-democracy content, including news.​
Your donation will support the three groups in this fund.
Brian Tyler Cohen: Why Invest in Engaging Voters Online
The three groups in the Engage Voters Online Fund:
VOTO LATINO
Voto Latino uses digital media messaging in English and Spanish to increase Latino turnout and Democratic support by registering, mobilizing, and persuading voters. It maintains a year-round, culturally-focused presence in key swing states and districts emphasizing affordability, health care, and Republican extremism. Voto Latino is working to reach the rapidly growing population of newly eligible, often less engaged young Latino voters. The median age of Latino voters is 30, ten years younger than the average voter. For 2026, Voto Latino plans a multi-pronged strategy centered on combating disinformation, expanding paid and volunteer outreach, and protecting or flipping competitive House seats where Latino votes could be decisive.
THE RURAL HOUSE ACCOUNTABILITY PROJECT
The Rural House Accountability Project uses hyper-local media to amplify the voices of people in rural communities where lives and families have been hurt by Republican policies and actions. The specific districts they target are IA 01, IA 03, PA 07, PA 08, PA10, and WI 03. The Project has four parts:
- Recruit and train trusted members of the community in each district - parents, educators, small business people, veterans, farmers, small-town mayors, nurses, and other working people - to become storytellers and online content creators.
- Help these trusted local messengers generate hyper-localized messaging about the consequences of federal cuts and policies.
- Distribute this content across many partner organization social feeds, and peer-to-peer distribution channels, like church listservs and neighborhood groups, and
- Integrate social media with relational organizing through Rural Democracy Initiative’s grassroots groups.
ONYX IMPACT
In 2023-24 the right inundated the Black community online with information designed to divide them, reduce trust in institutions, and suppress civic engagement. Democratic messaging in those online sites was almost absent. Founded in late 2023 by a veteran of Stacey Abrams’ Fair Fight, Onyx Impact aims to serve and empower Black communities by fighting the harmful disinformation targeting them. ​Force Multiplier is supporting their Black Media Amplifier, a distribution engine that scales culturally relevant, truth-based content. This ensures that progressive Black messages don’t just exist—they thrive. Onyx Impact provides social media influencers with talking points, research, and production support to put them in the best possible position to impact the largest possible audience. They aim to reach 80-100 news, culture, and lifestyle amplifier accounts garnering up to 15 million monthly views and 1000 weekly posts.
