The three groups in the Blue Digital Media Fund:

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Courier Newsroom

Courier Newsroom has 11 state-based online newsrooms in battleground states and a total weekly audience reach of close to 70 million across all  platforms. Aimed at politically disengaged folks - non-voters, independents, and cynics - Courier’s stories engage them through hyper-local issues such as bad sidewalks, high school sports, and local festivals. They include stories with a political bent into this mix. They’ve become trusted messengers  and their  staff have become locally-known celebrities. 

 

Courier Newsroom also translates news content into engaging and digestible pieces for use on digital platforms and  provides content so folks receive news without being aware of it. They create source material used by other groups, elected officials, etc. 

Force Multiplier has raised all the funds Courier Newsroom needs for its Michigan Republican Accountability Beat!  Here are three examples of stories that reached Michiganders who wouldn’t see this content otherwise: a story on school vouchers; a story on federal cuts to education, and one on cuts to Medicaid and rural hospitals.  We are now raising funds for a similar Republican Accountability Beat in Iowa, where we want to help flip two House seats….  and maybe take a longshot at a Senate seat. Help us raise the next $75,000 for Courier Newsroom in Iowa.

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Onyx Impact 

In 2023-24 the Right inundated the Black community online with information designed to divide them, reduce trust in institutions, and suppress civic engagement Democratic messaging in those online sites was almost absent. Founded in late 2023 by a veteran of Stacey Abrams’ Fair Fight, Onyx Impact aims to serve and empower Black communities by fighting the harmful information ecosystems targeting them. 

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Force Multiplier is supporting their Black Media Amplifier, a distribution engine that scales culturally relevant, truth-based content. This ensures that progressive Black messages don’t just exist—they thrive. Onyx Impact provides social media influencers with talking points, research, and production support to put them in the best possible position to make an impact on the largest possible audience. They aim to reach 80-100 news, culture, and lifestyle amplifier accounts garnering up to 15 million monthly views and 1000 weekly posts. 

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Chorus

Chorus supports progressive and pro-democracy content creators to expand their reach and educate their audiences about everything happening in the White House, Congress, and in their own communities. They ensure content creators and policy-makers are learning the best practices in discussing these critical issues and the impacts that they have on everyday Americans.

 

Chorus’ network is composed of influencers focused on fashion, food, fitness, beauty, sports, comedy, parenting, and news who want to integrate issues and politics into their content to reach more people authentically.

 

Chorus’ Creator Incubator Program supports emerging progressive online with mentoring to help them engage more people, improve production values, and/or translate their message from one platform to another. The first cohort in the Program was 75 creators; Force Multiplier is mobilizing support to ensure Chorus has the resources to train and mentor the second cohort of 100 creators.